We’ve entered the age of AI, and it’s been affecting the content marketing world in a big way.
According to a survey by Deloitte, 94% of business leaders agreed that AI would be critical to their success over the next five years.
Research by Clearscope & Siege Media also uncovered that 64.7% of businesses plan on using AI content creation tools to bolster their content marketing efforts in 2023.
Not only that but with the recent AI chatbot craze fueled by programs like ChatGPT, AI is just about everywhere you look online.
While AI writers are still relatively new, they show massive potential for redefining the way businesses approach content creation. Powered by robust natural language processing models, AI algorithms can write blog posts on just about any topic you can think of, complete with SEO-friendly copy for better SERP rankings.
AI blog writers are capable of not only producing blog content but also generating blog ideas, outlines, and entire articles based on simple user inputs.
Why bother with artificial intelligence blog writing?
You should because AI writing tools save time and money, relieve writer’s block, and make it possible to develop a consistent content strategy without a large team.
Stick around to learn more about how artificial intelligence can revolutionize the way you approach blog writing.
How Do AI Writers Work?
It takes human writers an average of 4 hours and 10 minutes to produce the first draft of a new blog post, and that’s not including the time it takes to add images and edit the piece.
AI writers, on the other hand, can generate perfectly formatted long-form content within minutes.
All that’s required on the user’s part is to briefly describe the kind of content they want (including any SEO keywords), and the AI will take care of the rest.
While it may seem like magic at first glance, AI content writing tools use a combination of natural language processing models and massive training databases to create new content.
Advanced language models like GPT-3 & GPT-4 allow the AI to understand, comprehend, and write human language – and its training database provides the knowledge it needs to produce original content.
AI writing tools have also come a long way recently, with many AI writers providing poor, heavily plagiarized results just a few years ago. Early iterations of AI content writers required extensive rewrites, which didn’t provide much value to content marketers.
The tide began to turn in the late 2010s and early 2020s, as the quality of machine learning algorithms and natural language processing began to improve rapidly.
New AI writing models like Copymatic can produce high-quality content that’s on par with human writers. That means content marketers can use AI writers to save vast amounts of time & money developing blogs, landing pages, content ideas, and more.
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Top Uses for AI-Powered Writing Tools
How can you use AI to improve the content strategy of your business?
There are countless ways you can harness the power of AI writing tools, including automating everything from blog post titles to entire paragraphs.
You can even generate blog posts that contain high-resolution images that are copyright-free & relevant to your post, all at the push of a button.
Here’s a look at the top uses for AI-powered writing tools at your business.
Overcoming writer’s block
If you’ve ever written a blog post, essay, or script – then you’re likely already familiar with writer’s block.
It occurs when, despite your best efforts, you just can’t seem to put a single sentence together.
Writer’s block is an extremely common issue, with a study in Turkey determining that 70% of writers experience it on occasion. Not only that, but 55 – 64% of Ph.D. students don’t finish their dissertations – even after a decade.
It’s clear that writing doesn’t always come easy to humans, which can be a real problem if you have a consistent content release schedule to keep up with for your business.
One of the biggest benefits AI writing tools provide is a permanent cure for writer’s block.
That’s because AI writers are immune to the condition, as they will always have something to say about any topic (assuming they have training data on it).
That means AI writing assistants will ensure your human writers won’t have to stare at a blank page for too long. Your writing team can use Copymatic to quickly generate a paragraph, outline, title, or topic for their blog posts, which will get their creative juices flowing.
If you’re exclusively using AI writers for your content strategy, then writer’s block will become a permanent non-issue.
You’ll streamline your content production and will be able to release far more content than usual without exceeding your budget.
Putting together blog outlines in minutes
A core part of the blog writing process is to outline each post, which involves developing subheading titles & topics to cover.
Researching and outlining a new blog post can take a human writer hours to complete, but it’s a near-instantaneous process for AI writers.
Accordingly, using AI-powered writing tools to outline your blog posts will free up a ton of your precious time that you can spend on other, more important tasks.
Based on a few user inputs, an AI content generator like Copymatic will develop relevant subheadings for your post in no time. Its advanced AI algorithm also writes SEO-optimized copy by default, which will improve your SERP rankings.
Brainstorming heading & subheading titles is another time-consuming process for human writers that AI can fully automate at the push of a button.
If you work with a team of bloggers, using AI tools to automate your outlines will save you a ton of time, money, and hassle. Instead of spending countless hours outlining posts for your writing team, you can spend your time tweaking & perfecting your content strategy. As a result, you’ll be able to plan, outline, and release more blog articles than you would have if you outlined all your posts manually.
Brainstorming new blog topics
Content strategists spend lots of time and resources coming up with new content topics for their team, which is something AI-powered writing tools can help with in a big way.
In particular, Copymatic has a Blog Ideas generator that makes it effortless to brainstorm unique content ideas that are relevant to your target audience.
All you need to do is enter a few details about your niche and what you think your post should cover, and you’ll have a plethora of relevant blog topics to use within seconds. Copymatic can generate up to 8 blog topic ideas at a time, and you have the option to save any ideas that you don’t select for later use.
The best part?
You can take your selected blog topic and use Copymatic’s other writing tools to transform it into a complete short-form or long-form blog post – all with minimal input required on your part.
When you combine this brainstorming power with thoughtful SEO keyword research, coming up with new pieces of content won’t take so long anymore.
With the power of AI writers, no longer will your content strategy be limited by a lack of output or ideas.
Generating entire paragraphs at a time
Artificial intelligence blog writing has come a long way since its early iterations, as it’s now possible to generate high-quality copywriting without the aid of a human hand.
AI writers can rewrite sentences, find new ways to phrase things, and even generate entire paragraphs from scratch.
In the past, it was immediately apparent what was AI-generated content and what wasn’t. Yet, with the recent advancements in AI technology, those lines have become very blurred. The best AI writers produce writing that’s readable, engaging, and entirely free of plagiarism.
In fact, many recent social media posts and blogs were generated by AI, with most readers having no idea that what they’re reading was written by an algorithm.
Even if you only use AI sparingly, being able to automatically generate a complete paragraph is a huge advantage for your writing team. They can use paragraph generators to help brainstorm new ideas, find new ways of arranging sentences, and provide a quicker turnaround time.
Writing SEO-friendly content
If you want your SEO strategy to succeed, you need to release lots of new content consistently.
Why is that?
It’s because new content generates organic traffic & builds brand awareness, and it gives search engines incentive to regularly crawl and index your website for boosted online visibility.
Yet, creating the amount of content required to succeed can be a real struggle for smaller businesses and startups. Content creation isn’t free, and top freelancer talent doesn’t come cheap. If you don’t have an in-house team of writers to work for you, a winning SEO strategy may seem like it’s out of reach.
AI-powered writing tools are the solution to this problem, as they’re a fast & highly efficient way to generate lots of content without spending too much time or money.
Beyond that, the best AI writers are trained to produce SEO-friendly copy that’s fully optimized for your target keywords.
For example, Copymatic lets you enter as many keywords as you want, and its AI places them strategically & organically throughout your generated content.
Trust us, manually proofreading long-form blog posts is no walk in the park, which is why AI writing software like Grammarly is so useful.
AI writing tools can check posts for grammatical errors in seconds, regardless of their length.
Beyond that, AI-generated content from Copymatic is always free of errors, as it has a built-in grammar & plagiarism checker.
That ensures that your blogs will contain no errors with 100% original copy. Copymatic’s AI also produces writing that’s natural & human-like, which increases its readability.
Tips for Creating Blogs with AI
Just like traditional blogging, your level of success will depend upon the quality & relevance of your content.
As such, there are certain best practices you should follow when using AI writers to ensure you get the best results.
That includes being crystal clear with your instructions, fact-checking everything, and conducting thorough SEO keyword research before mapping out your blog topics.
Here are some effective tips for getting the most out of artificial intelligence blog writing.
Using crystal clear content briefs
While AI writers can generate entire blog posts with minimal human input required, they can’t read your mind.
That means your content briefs are all they have to determine the type of content you want. A content brief is a short description of what you want your content to be about, including any necessary instructions for the writer.
Normally, creating a content brief for a human writer would involve at least several paragraphs. Yet, AI writers can do a lot with very little, so you only need to write a brief description. In the case of Copymatic, it often only takes 200 characters or less to create a content brief for the AI.
Even though you’re dealing with a brief that’s smaller than a typical tweet, it needs to contain some essential details.
In particular, do your best to include the following:
Your niche/industry focus
The agenda of the article (to convert, generate leads, etc.)
The tone of voice you want (professional, informal, fun, etc.)
Any focus keywords you want to be included in the article
An AI content brief in action
Here’s a quick example of a clear content brief for an AI writer:
A fun post about gardening tools aimed at converting customers.
In just 62 characters, we’ve let the AI know that we want a blog post related to gardening that has a fun tone with the goal of increasing your conversions.
Remember, the quality of content you’re able to generate is directly correlated to the quality of your inputs/content briefs.
That means you shouldn’t get discouraged if you receive undesirable results at first. Go back to the drawing board, tweak your inputs, and then see how the quality of your content changes. Once you get the hang of it, you’ll start generating high-quality content in no time.
Fact-check everything before publishing
While AI writing tools are amazing, they aren’t infallible, and they aren’t immune to getting facts wrong occasionally.
Even tools using the most up-to-date language models & training databases will report a false fact here and there, reinforcing the need for rigorous fact-checking.
Not only should you check the accuracy of facts, dates, and historical events – but you also need to double-check the sources AI writers cite, as they can get those wrong sometimes, too.
While errors are few and far between, that doesn’t mean they don’t happen.
The good news?
The time you save automating blog writing will more than compensate for the time it takes to fact-check your articles, which is a plus.
In addition, AI writers will only become more accurate as time goes on. That’s because their algorithms are always learning new things and expanding their databases due to user interactions & training sessions. In the meantime, don’t forget to fact-check all your AI-generated blog posts, landing pages, and product descriptions.
Conduct in-depth SEO keyword research
While AI writing tools like Copymatic are trained to strategically place your target keywords in your content, you still need to do the research to uncover them.
Keywords or search queries are what guide content strategies, as you’ll want to base your topics around them.
There are many ways to conduct keyword research online, but one of the easiest ways is to use a free keyword planner tool.
How do you conduct keyword research?
In a nutshell, you want to find keywords that your target audience searches for on a regular basis. You can tell if a keyword is popular by checking its search volume and trend.
Search volume refers to how many users are searching for the term each month, and its trend is a line graph representing the interest in the keyword over time.
Ideally, you want to target keywords that have a high search volume and are on an upward trend, which is a sign that there’s growing interest in them.
However, you also need to consider the difficulty for each keyword, which refers to how hard it will be to rank for a keyword due to how many other businesses are trying to rank for it.
The sweet spot for an SEO keyword is when it has a relatively high search volume yet low keyword difficulty.
Once you have a list of desirable keywords for your niche, you can use AI writing tools to brainstorm topics for them.
Stay consistent with your brand tone
It’s crucial that every piece of content you publish stays in line with your brand’s unique tone.
So if you start using AI writers, you need to make doubly sure that the tone doesn’t change. While you can change the tone of voice for many AI writing programs, the chances they’ll nail your exact brand voice are slim.
That means you’ll need to do a bit of editing to each piece to ensure your brand’s voice shines through. However, it shouldn’t take much more than adding a few touches from your brand’s style guide.
Also, the more information you can provide about your brand’s voice in your content briefs, the closer the AI will be able to match it.
Concluding Thoughts: Artificial Intelligence Blog Writing
AI-powered writing tools are revolutionizing the way brands create content, and their quality will only continue to improve as time goes on.
Whether you plan on letting AI writers generate all your content or want to use them as assistants to your human writers, one thing remains clear; using AI will enhance your content strategy by saving you time and money.
Are you ready to harness the power of AI blog writing at your company?
Then don’t wait any longer to start your free trial of Copymatic so you can gain access to over 80 AI-powered writing tools to automate blogs, product descriptions, landing pages, work emails, and so much more.